Today we woke up to multiple “cloud” announcements at Enterprise Connect, including those by Global Crossing, Siemens Enterprise Communications, Verizon and XO Communications. I am sure I missed some. This proves that cloud is top of mind for many industry participants and we are bound to see a proliferation of cloud offerings throughout the year and going forward.
I understand there was also a cloud panel discussion that took place this morning. Since I am not attending the event, all I can tell (judging by various tweets) is that the definition of cloud is only getting cloudier. While customer awareness of the benefits of cloud services is increasing and is likely to drive demand, it is too early for vendors and service providers to sit and watch their R&D efforts bear fruit. Education and continued focus on understanding customer needs and developing viable go-to-market strategies will be needed for cloud services to live up to their hype.
I intend to follow up with some brief comments on the key announcements mentioned above.
In addition to the Lypp service, Lypp is offering an API that allows developers the ability to create his/her own telephony feature in an application…
VANCOUVER, October 2, 2007 – Lypp (http://lypp.com) announced today the availability of its first API (Application Programming Interface) and wholesale VoIP termination service, decreasing time to market for developers when integrating Internet Telephony into any application.
"We have built a REST-based VoIP API that will fast track VoIP Integration for any developer that understands XML," said Lypp CEO Erik Lagerway. "Until now the only way developers could integrate scalable and reliable telephony was through acquisition of expensive equipment and infrastructure. Lypp has removed those barriers by building a simple API and allowing our customers to leverage our access to the North American PSTN (Public Switched Telephone Network) including but not limited to TELUS, Rogers, Bell, Verizon, AT&T, Sprint, SBC and BellSouth, through the most trusted interconnect providers in the business including Level 3, Global Crossing and XO. We are working with the best partners to deliver the best call experience in North America and we're excited that our partners can leverage our API to deliver this experience to their customers."
The Lypp API enables rapid VoIP feature implementation, including: Click-to-Call and Click-to-Conference, virtual phone booth calling features, and integration of basic and advanced telephony such as embedded email and profile call links for FaceBook, MySpace and other web-based applications and services.
Lypp is disrupting the telecommunications industry by using the data
connections and applications that already exist on cell phones and mobile
devices to give users features and pricing that the wireless carriers don't,
won't or can't offer. Lypp also provides wholesale services leveraging its
REST-based API to enable integration of VoIP features with other web-based
applications and services.
The Lypp service is operated and owned by Gaboogie Canada Inc.
For further information: Daniel Gibbons, (778) 998-9543, firstname.lastname@example.org