Asterisk + Skype + SMB = Freetalk Connect
Jazinga and Freetalk have combined efforts and the result is a Skype enabled SMB phone system called Freetalk Connect.
The press release:
FREETALK Partners With Jazinga To Create FREETALK® Connect
Companies Collaborate On Skype-enabled Small Business Communication System
Featuring Set Up In Less Than 15 MinutesMIAMI, January 20, 2010 — As the result of a new partnership announced today at ITEXPO East 2010, FREETALK and Jazinga have created the FREETALK® Connect, a full-featured unified communications system that is the first to feature Skype for SIP and Skype for Asterisk functionality.
FREETALK and Jazinga collaborated in designing the FREETALK Connect, featuring a do-it-yourself (DIY) technology approach that can be configured in less than 15 minutes, enabling users who are not tech savvy to use it without formal training. This new class of DIY communications system allows anyone with basic knowledge of computers to install and maintain the office phone system. SIP, Skype and traditional PSTN phones can be plugged into the network, and the FREETALK Connect auto-detects and configures them. An onscreen wizard guides the user through setup. Adding users and administering the system after install is equally simple.
Further distinguishing the FREETALK Connect is its intelligent routing capabilities. Incoming Skype calls, as well as SIP, PSTN and IAX2 calls, can be routed to any local or remote Skype user, SIP, analog or mobile phone. Additionally, the FREETALK Connect enables users to set up “Find Me, Follow Me” features, and provides a unified mail box that consolidates messages from voice mail and email into one mailbox.
Some of the key features from the Jazinga platform found in the FREETALK Connect include:
Callback / Dial-around
Access to Skype Buddy lists
Auto Attendant / IVR
Paging
Call Parking
Remote Extensions
Music on Hold
ConferencingThe FREETALK Connect also has an easily configured and updated:
Managing routes to users, telephone services, and applications
Providing SIP/Skype telephone service management
Router management (networking, port forwarding, DNS, DHCP)“Jazinga’s products consistently ensure call integrity by integrating quality of service and prioritizing voice traffic on the network into an affordable, simple product,” said In Store Solutions COO Craig Smith. “There was no question that FREETALK wanted to partner with Jazinga to develop the FREETALK Connect, because it continues our goal of working with the best providers to distribute outstanding products around the world.”
“FREETALK Connect is designed for small businesses with between 2 and 49 users, an undersold market that desperately needs UC functionality,” said Randy Busch, CEO of Jazinga Inc. “As a result of our partnership with In Store Solutions, the telecom technology playing field is much more level between larger enterprises and their smaller competitors.”The the FREETALK Connect is marketed through Skype Shop, which is operated by In Store Solutions. The unit initially will be available to registered U.S. Skype users beginning in March.
For more information about FREETALK Connect PBX or to order a unit, visit
About FREETALK
FREETALK is a product innovation catalyst – identifying market gaps and working with its global partners to design, manufacture and quickly bring to market products that disrupt traditional categories. Leveraging untapped market opportunities, FREETALK products are designed to be environmentally friendly, sold online and delivered globally at aggressive price-points. Always at the forefront of innovation, FREETALK is known for creating synergistic products that add unique value to its partners’ branded points-of-sale.
About Jazinga
Jazinga Inc. develops communications products for small businesses and homes. The Jazinga system provides enterprise telephony and data functionality for this market, but at a fraction of the cost and without the setup complexity of an enterprise-class IP PBX. Jazinga Inc. is privately held and headquartered in Toronto, Canada. Additional information is available at http://www.jazinga.com.
Contact:
Sue Huss, for In Store Solutions
sue.huss@comunicano.com
+1 619-379-4396
Jazinga came to market a while back with a Asterisk appliance that is not much different than other you would find in the Asterisk market today. Skype recently announced their Skype SIP Trunking capability which is helping Skype become more open standards compliant, paving the way for deals like this one.
Since I have not tested the system myself I can only speculate that it is not huge departure from other Asterisk systems, which are not trivial to set up. Let’s hope they did their homework and come to market (March) with something that is much less technical and more end-user friendly, like Response Point.. was.
One thing that I find interesting is that it will be sold via the Skype store to US registered Skype users. If you were wondering what the connection is between Freetalk and Skype; the creators of Freetalk are also the curators of the Skype store. Ya, you heard me right. The company that created Freetalk (In Store Solutions) operates the Skype store. Which makes one wonder if there is overlapping ownership between Skype and In Store Solutions.
Something else that I find interesting, and not just because I am one of the founders of Xten/Counterpath, is how this announcement relates the recent announcement of the Asterisk/Digium softphone from Counterpath. Which may be why In Store Solutions decided not to leverage the Digium or Asterisk brand in this release, maybe they see the new Asterisk Bria softphone as a competitor in this instance?
I expect this will not be the last Asterisk-based phone system to incorporate Skype functionality this year, but it would seem as though they are the first, congrats to fellow Canadians at Jazinga.
SIP Trunking and Hosted PBX in Canada will speed HD Voice for small business
SIP trunks are simply another way of saying VoIP Provider for your phone system. A SIP trunk is a connection from a PBX (phone system) using SIP (Session Initiation Protocol) to an ITSP (Internet Telephony Service Provider).
It might sound complicated but it’s really quite simple, SIP trunks take the place of your legacy telephone company. Most phone systems out there today are more than a couple of years old and are likely based on circuit switched technology. Newer IP-PBXs use packet switching technology, which means they leverage the Internet to deliver the same features you have now, and then some. The difference could be minor or major depending on what your PBX is capable of and what your ITSP can deliver in terms of features and functionality.
Since the PSTN (public switch telephone network) is tied to aging circuit switched technology it has limitations in terms of what media it can support. Essentially, it can deliver low quality voice, that’s it.
SIP Trunks replace older PRI and POTS interfaces that we are used to and bring to the table a wide variety of communications options. Depending on your IP-PBX and your ITSP you could potentially look forward to HD (High Defenition) Voice and potentially HD Video.
HD voice (and video) for small business in Canada will happen, it’s only a matter of time. As broadband providers increase upstream bandwidth and dual WAN link-failover devices become common place, SIP trunking will accellerate in growth and on-net (calls made on the ITSP network) HD Voice will become common place.
Unfortunately, HD communication off-net (eg. PSTN) is not going anywhere at any great speed. Jeff Pulver is back as he reboots the communications industry with his new HD Communication Summit. I welcome Jeff back with open arms, if anyone can convince operators to increase speed towards wide-band/HD adoption it would Jeff Pulver.
Today we can see SIP trunking providers and hosted pbx providers supporting wideband codecs and devices on their networks. This will allow user to communicate in high definition with other users that have devices that support it, in brief you could have better calls between you and your colleagues in the office and remote office workers connected to the same PBX, and that is a step in the right direction.
Response Point Phone Systems for Canadian Small Business
I thought it was time I chimed in on the new service pack [SP1] that has just been released to the Response Point manufacturers and what it means to Canadian small businesses that might take some interest in buying a Response Point PBX.
Response Point Service Pack 1 is mostly about the VoIP Gateway (SIP Trunking) capabilities with some extras like Click to Call and Call Presence.
The software based VoIP Gateway will allow the Response Point systems to connect to a SIP Trunk provider for PSTN connectivity. So now we can add capacity not just by plugging in telephones lines to the system but we can also connect virtual phone lines provided by a SIP Trunk service vendor over the Internet.
First question is, do we want to connect our phone system in our office to a virtual phone line over the Internet? Hmm, good question.
If you are like me and need to have your phone system working 100% of the time you might think that using SIP trunks for your telephone connectivity via the open Internet could be risky. If the Internet in your office drops so does your phone system. That means not only can you not work online but now you can’t receive or make phone calls either. Yikes!
It might not be as bad as it first would seem. The SIP Trunk provider or ITSP (Internet Telephony Service Provider) can facilitate some interesting features that could help alleviate this problem. Most SIP Trunk service providers are capable of delivering services like simultaneous ring or twinning that can ring your primary line and your cell phone at the same time. If your main system goes down for whatever reason your business is not completely out of business. Although, this theory doesn’t really hold up when you have multiple lines in a hunt group with a primary line and a few over-lines.
Something else to consider is 911. 911 can be a bit of headache when dealing with SIP trunks. If you rely on SIP trunks for all of your telephone connectivity you will have to fill out some paperwork that ties the VoIP telephone service you are getting from your ITSP to your address.
LNP (Local Number Portability) is also a major headache. As an existing business you likely have had your existing telephone number for quite some time and are not really all that interested in changing it now. LNP laws in Canada say that the telephone company you are dealing with for that number must comply with your wishes when you ask to have that number ported to another provider, an ITSP in this case. Well, yes, they must comply but that doesn’t mean they will make it easy. It’s not abnormal in Canada for a number porting request to take upwards of a few months to complete. Yes, months!
In my mind I don’t think I would ask my customers to endure that kind of headache. I would likely use the SIP Trunks for additional capacity on outbound dialing which does not require any number porting and is not likely mission critical to the daily operations of the business. Since most of the traffic generated on most small office telephone systems is outbound, SIP Trunks could fill a potential requirement there.
I have been beating the Response Point Phone System drum pretty hard lately and for good reason, it’s a great SMB phone system. We have decided to start carrying the phone systems through Lypp as well. I also posted a quick summary on a Response Point installation I did for one of my customers on the Innovedia blog a few weeks back, the customer is loving that system.
WebRTC.is 