As a guest contributor for Techvibes I recently wrote a story about my journey through the land of SEO. It is my quest to make Lypp the number 1 conference call service in North America. I knew SEO would play a huge part.
I managed to take lypp.com from page 61 to page 1 in 7 weeks for key word phrase “conference call” on both google.com and google.ca. No small feat considering there are nearly 60 million results for that term on both sites.
You can read the entire story at Techvibes.
VANCOUVER, June 4, 2008 – Lypp announces Lypp Conferencing for Outlook in celebration of its 150th business customer.
“Our goal with Lypp for Outlook was to make it easy for Outlook users to create ad hoc and scheduled conference calls the same way they would normally schedule a meeting in Outlook, by using the Calendar.” said CEO Erik Lagerway. “Canadian and US businesses can now access the Lypp advanced conference calling feature-set with ease and at 9 cents/min, business will find it hard to beat.”
Lypp Conference Calling Features:
– Microsoft Outlook Add-in/ Plug-in;
– Instant Activation;
– Toll-free Dial-in Access From Any Phone;
– Automated Dial-Out at Time of Meeting;
– 24 Hour Access;
– Automated Notifications;
– Enterprise Account Management: Sub-account creation/editing and central or individual billing;
– Mobile Conference Call Management;
– Call Recording & RSS syndication;
– Phone Book with CSV/vCard Upload;
– Crystal Clear Connections;
– Secure and Private;
– Real-Time Conference Management Controls;
– Detailed billing.
Lypp conference calling service is available now: Lypp or call +1(877)422.6644
Lypp is disrupting the telecommunications industry by building advanced communications software and services to give users the features and pricing that the existing carriers don’t, won’t or can’t offer. Lypp also provides wholesale services leveraging its REST-based API to enable integration of telephony features with other applications and services.
The Lypp service is operated and owned by Gaboogie Canada Inc.
Lypp for Outlook is nearly complete. Here are the highlights:
- Lypp account optionally created on download/install
- Integrates with Outlook address book and Exchange global contact store
- Sync with Outlook contacts and Lypp contacts
- Create Conference Call and Calendar event at same time.
- Schedule outbound calls or dial-in Toll Free calls or combination of the two.
- Edit/modify existing call/meeting.
- Create recurring Calls/Meeting
- Right click on contact to create call
Even though I am not so much a Windows guy anymore I have been using the Lypp for Outlook Add-in through Parallels and I have to say, it makes my life soooo much easier. Now I can schedule my calendar events and my calls (even 1 to 1) at the same time, no more swivel chair.
Hmm, now if only someone would mashup the Lypp API with Google Calendar…
We are just one day away from opening the doors to the 37signals Highrise + Lypp VoIP Mashup contest, we are all quite excited about what will come of that, the entire post is over here.
Something I read today that I thought was rather "timely" in this regard was Thomas Howe's post regarding his new Ruby Gem built for Broadsoft via Xtended.
For those who don't know, Broadsoft is essentially the leader in the VoIP softswitch department although they really like to be called a Voice Application vendor, I think, Scott will likely correct me on that 😉
At least one person has asked me what I think of BX (Broadsoft Xtended) and what it means to Lypp and specifically the impact it has on the Lypp API.
Here it is..
1. For carriers, the Lypp API is to some degree what Xtended is to Broadsoft, just not for Boradsoft. Our API was written so that we could easily port it to any softswitch, voice application platform, voip switch etc. So if Broadsoft customers or even competition wanted some of the same functionality that is delivered via Xtended they might take a look at the Lypp API.
2. For service providers, Lypp offers a complete service toolkit that not only gives you the API but also delivers the telephony service as well. Think of the Lypp API as the Amazon Web Services of VoIP. The API is free and so is a developer account, you only pay for what you use, just like Amazon Web Services.
3. For application developers, it is a brainless way to bring advanced telephony into existing or new applications (web, mobile, client-server, et al) without investing millions into infrastructure.
The impact Broadsoft Xtended has on Lypp is very positive. Broadsoft has plenty of marketing dollars and the more people that understand what Xtended is the more it will help little companies like Lypp accelerate their own growth.
So to this I say, "Go Broadsoft! Go Lypp! Go Rails!"
by Erik | http://sipthat.com
Leveraging Amazon Web Services (S3) Conference Call Recording has been part of the Lypp Service for a while now, it's part of the Lypp Telephony API on the next update.
Master User Creation
Master account creation for Service Providers and Private Labeling.
My comments are busted but if you want to see something added not already part of the API let us know.
I happen to agree with Andy on just about everything in that post, but I do have some comments that potentially relate more to the Canadian market.
It's true that mobile costs are going down for users in the US but the opposite is true for mobile users in Canada. Here, the mobile carriers are not facing the same level of competition as the carriers in the US. Local overages and long distance usage is still at a premium and not one carrier offers an unlimited North American-wide calling plan, at least that I am aware of or has been published. Also, the iPhone is not being offered in Canada at all, so one would have to hack it to get it to work, which means a loss in some functionality along with the other side-effects.
This actually presents a larger opportunity then some may realize for middleware VoIP service providers / developers and not just for iPhone but for any Smartphone. In the next post, I will explain myself a little better and go into some detail about what some companies like Lypp are doing about it.
- $3000 Apple gift certificate
- 20,000 minutes of call time from Lypp (approx value: $1800)
- 12 months subscription for a Highrise MAX account (approx value: $1800)
- $1500 Apple gift certificate
- 10,000 minutes of call time from Lypp (approx value: $900)
- 6 months subscription for a Highrise MAX account (approx value: $900)
- $500 Apple gift certificate
- 5,000 minutes of call time from Lypp (approx value: $450)
- 3 month subscription for a Highrise MAX account (approx value: $450)
Application for entries: April 1 to May 1
Winners announced: May 15
The one thing I might say to Ike is, "you're right, in more ways than one". VoIP has not really come all that far and sometime it complicates life more than it needs to. I think I can help you in one way though Ike, check back in a week and you will see what I mean.
Garrett mentions "Lypp appears to be a solution for mobile professionals that aggregates AIM / AOL, Google Talk / Jabber, iChat MSN and Yahoo! Messenger contacts and allows for group or conference calling via your cellular handset. It also does not leverage the IP network, in favor of the wireless network and or PSTN." I can see why Garrett would think that, the current site says nothing about our Next Generation Conference Calling service, VoIP API or Rails plugin. Keep your ear to the Rails Garrett, that is soon to change 🙂
As a developer Garrett had some comments on the APIs. Garrett mentions that he could not really use either API which I found a little disconcerting. Our goal is to make sure that anyone who understands XML or Rails can use this API. The Lypp API is published here: lypp.com/api and can be accessed by simply sending an email to email@example.com requesting a key.
Luca makes a good point here about the importance of differentiation.
Yes, you are correct Moshe. We are bootstrapping this venture and our poultry investment over the pat year is lunch money when compared to what Ribbit has raised but I think I would still prefer to be driving a Chevy 🙂
Thomas is a smart guy and I have a great of respect for what he is doing in the voip mashup space and what he has done in the past. His comments on my initial post are well taken. On the last comment, I am not opposed to softphones, not at all. It's just that I have seen softphones deployed in almost every scenario imaginable and the take rate in the business community has been low. Mostly due to technical network issues like double firewalls and zero-tolerance VPNs. All that aside, I am very positive about the future of softphones and firmly believe you will see one in the Lypp lign-up, when the time is right.
UPDATE: Andy chimes in by ringing the bell. <ugh>
I think Andy might have slightly missinterpreted my intentions when writing this post but hey, a little spice never hurt anyone 😉
First let me begin by saying I know Ted Griggs and I respect him greatly, he has a great track record for building innovative companies that push the boundaries of technology and communications.
I was the initial designer, sales guy, visionary, president, co-founder and COO at Xten (Counterpath) which since inception has dominated the SIP softphone SDK space. In other words, I think I may know a thing or two about building softphones.
Fyi, Ted and I will be presenting on behalf of our respective companies at Wireless Innovations in April.
With that out of the way, here is why, when I started down this path, I did not choose to reinvent the softphone at the edge of the network.
The edge of the network is a nasty place. Bandwidth issues, carrier packet shaping, lack of end user control and costly redundancy solutions make it nearly impossible to deliver a predictable and reliable telephony service.
Much like turning on the lights when you get to your office, that phone on your desk had better work as expected.
In saying that many professionals use Skype and other softphones, like X-PRO, X-Lite, eyeBeam etc to make calls over the net everyday. But you can bet when it comes time to make the calls that really matter they are not using a softphone on the open Internet, at least not after it suffers major packet loss more than once during a call of significance.
This is also why traditional telephony will be around for decades to come. The PSTN still rules the roost. Setting aside for a moment the unwillingness of the carriers to allow other providers to simply stand up a service that will cannibalize their revenues, reliability and Quality of Service (QoS) is still a major issue.
At Gaboogie we steered away from the softphone or using any VoIP at the edge of the network in our initial plans. We made that decision early on because we believe VoIP at the edge is still not ready for prime time. If you don’t believe you obviously have not tried a best efforts VoIP service in Canada. I have not found a single best efforts offering that does not drops calls, drop packets and well… just generally suck.
So what is Lypp then?
The Lypp API was built to support advanced conferencing and was meant for critical calls for companies that require a dependable service. That does not mean a developer could not use it for more typcial telephony integration, which in fact some are already doing. Using the API directly via XML or by way of the Ruby on Rails plugin developers can add traditinoal telephony and/or conferencing capabilities to their apps in as little as a couple of hours.
We have constructed a very robust network that is redundant and dynamically scalable to handle billions of minutes of call volume per month. Our call back methodology (been around forever) keeps the VoIP in the core of the network. If your landline or cell phone is on, so is our service. Our customers do not suffer from call quality or reliability issues in the same way best effort VoIP service users might.
Developers leveraging the Lypp API can expect a higher degree of call reliability and call quality, more of the time, than any other best efforts VoIP service in North America, period.
Best efforts VoIP, whether you are using a Polycom VoIP handset and an Asterisk PBX or you are using a Ribbit inspired softphone, will likely not match up with the reliability you have come to expect from the legacy telephone networks. However the feature set of POTS (Plain Old Telephone Service) pales in comparison to what VoIP can offer.
Some day we will have the kind of IP infrastructure that will make the edge of the network near bullet proof, but in my humble opinion, we are still a ways off. When we do get there Gaboogie will be ready to leverage its SIP network to the absolute maximum.
Conference Calling and Audio Conferencing APIs are not exactly abundant, likely because conference calling has long been a boring and mundane task that few people enjoy. That smell of martial disdain was not exactly motivating developers to come up with a better solution.
Gaboogie aims to up the happy factor considerably with the upcoming launch of Lypp: Next Generation Conference Calling and version 2.0 of the Lypp API.
The conferencing features for Lypp are vast and the API is dead simple to use, if you know XML you are set.
Stay tuned for more on that during the first couple of weeks of February.