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Hookflash at Innovation Showcase / Enterprise Connect

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Innovation Showcase - Enterprise Connect - March 27 2012

Hookflash CEO – Trent Johnsen, will join Dave Michels for Innovation Showcase (on the keynote stage – part of Enterprise Connect), in Orlando on Tuesday March 27, 2012.

Big things coming to the Apple Store today

iPad 3 on sale today

The net is abuzz! Every blog author, writer and plenty of vendors are seemingly fraught with anticipation as Apple preps for some big announcements today. There is plenty of speculation. Some are saying that Microsoft might even make an appearance to launch Office on the iPad. It wouldn’t be the first time Microsoft and Apple teamed up, Bill Gates has appeared on stage (via video feed at least) with Jobs before.

Hookflash CEO – Trent Johnsen, is in Palo Alto and Mountain View today. This is a good day for Hookflash, the iPad plays a significant role in our world so we are excited to see what Apple has in store. Speaking of which, the online Apple Store has been halted.

Hookflash Concert Tour

hookflash shaker - feb 29 2012

We had a great Hookflash shaker last night! Had a blast showing off our new baby with Trent, was such a pleasure spending time with everyone.

So, what’s next you ask?

Mountain View – March 7

SFO – March 16

SoMa – March 21

Orlando – March 26

Hookflash Party – Feb 29th

Be there or be square!  RSVP – Trent@hookflash.com

hookflash for iPad | early access

Update: Top 60 users selected

Thank to everyone for participating! We saw some great feature suggestions and general comments. We will be sending out a message to those selected by the beginning of February. We will also be updating our progress on Twitter and LinkedIn.

Thanks again!

-Erik

 

For those who signed up for the hookflash for iPad early preview, thank you for signing up!

We have received thousands of early access requests, which we take as a great sign!

But now we are faced with a dilemma.

Considering Apple limits us to 100 test accounts prior to launching in the app store, who gets in!?  We need 40 accounts for our own internal use and testing. That leaves 60 accounts for our early access users.

It seemed clear to us that we should let our users decide who gets in. The process would have to be fair and would need to be publicly monitored so nobody feels jilted. So here’s the deal, if you want in, this is what you need to do…

  1. Follow @hookflash on Twitter.
  2. Tweet about the feature you would like to see most in hookflash for the iPad. Could be a design element, feature, interoperability request etc. Be sure to include @hookflash in your post.
  3. The top 60 people with the most Twitter mentions (must include @hookflash) before January 6 2012, will get a spot in the early preview.

Tweet as many times as you like. We will announce the winners the first week in January. Who knows, maybe your suggestion will make it into the product!

For those who win, see you in hookflash! Good luck to all who decide to participate.

Our very best wishes to everyone this holiday season!

Erik Lagerway
co-founder – hookflash

Build MVP (minimum viable product). Ship now! Bull shit.

We can all learn something from Mr. Jobs, “Make it better, make it simple, make people want it!”. I don’t think he ever said that, but it feels like he is saying that directly to me every time I pick up my iPhone. From what I have read and heard, Steve was a magician designer, motivator, visionary, savior and brilliant marketeer. I seriously doubt anyone ever heard Steve say, “Let’s ship minimum viable product!”.

There is a major difference between MVP and KISS (Keep It Simple Stupid). Building complex products and services that look and feel “simple” is really hard! MVPs are basically alpha builds at hookflash.  I guess it all depends on what you are building and what your goals are but for me, shipping “minimum viable product” always left me feeling a bit weak. If you are going to ship something that you want people to fall in love with and use every day, you will need to spend time reiterating before you even get to market. It will not be easy and it will always end up taking longer than you predicted. I am not saying that the Angry Birds and iFart apps aren’t successful but when it comes to clearing space on my iOS device, they are the first to go.

Wired recently published a great article on their blog, ‘Ship Today, Update Tomorrow’: The Modern Tablet Credo. I won’t spoil the read (and it’s a good one) but for me it identifies a developing trend that undermines value in new products and services. Why ship it if it’s sadly lacking features and functionality? So you can buy yourself some time? Kindle Fire has shaken up the tablet market but only the market will decide if they deserve a second chance.

Seth Godin had a great article that touched on this as well, “When “minimal viable product” doesn’t work“, excerpt below..

One of my favorite ideas in the new wave of programming is the notion of minimal viable product. The thought is that you should spec and build the smallest kernel of your core idea, put it in the world and see how people react to it, then improve from there.

For drill bits and other tools, this makes perfect sense. Put it out there, get it used, improve it. The definition of “minimal” is obvious.

Often, for software we use in public, this definition leads to failure. Why? Two reasons: read more on Seth’s blog.

Remember the old adage, “You never get a second chance to make a first impression.”

1 year ago, FaceTime will be OPEN

Anyone else remember this? FaceTime was to be OPEN, that was a year ago. Still nothing. FaceTime uses the open standards, but it is not “OPEN”, meaning nobody else can play along.

How long is it going to take before we see Apple living up to their commitments? Hopefully not long, I for one would love to see a FaceTime (and iMessage) API.

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